ABOUT
I'm ELSIE. FOUNDER of TBM, ETERNAL OPTIMIST, YOUR BIGGEST CHEERLEADER.
From a life-changing quote; an AHA! moment in front of the mirror; a desire to design a life I love; and a passion to help other women do the same... THE BOLD MIRROR was born.
I created this space for ambitious women who feel the quiet tug of something more—for those who’ve built a “successful” life on paper but secretly crave freedom, fulfillment, and flexibility. THE BOLD MIRROR is your permission slip to stop settling, to get clear on what you really want, and to build a business that supports your dreams and your life. And if you can make an impact in the process, well, that’s a powerful bonus.
Dog Lover
Great Book > TV
Mexican Food Anytime
Fragrance Aficionado
Live for AM/PM Rituals
Eternal Optimist
HOW
STORY
BEGINS
It all started with a moment in front of the mirror— the kind where you can’t ignore that quiet voice inside anymore.
This isn’t about chasing someone else’s definition of success... it’s about creating your own. A life rooted in clarity, courage, and freedom. A business that reflects your values and gives you the flexibility to live unapologetically on your terms.
I created THE BOLD MIRROR to be just that, a reflection of who I am, what I believe, and how I live—a bold life built with intention, joy, and purpose. And my deepest goal? To empower women like you to look in the mirror and see what’s possible, then take the bold steps to make it real.
I founded THE BOLD MIRROR in 2020 with one mission - to help ambitious women like you stop ignoring that voice, get crystal clear on what you really want, and step boldly into a life and business that supports your dreams and your life.
What began as a whisper grew louder until I couldn’t deny it... I wanted more. More freedom, more fulfillment, more alignment with the life I truly envisioned for myself. So I made a bold decision, to stop settling and start designing a life that felt like me.
WHAT I AM
I am Bold and Ambitious, but above all - I am Unapologetically Me!
01 / 03
WhAT I WANT
I want to live my life on my terms, and want to inspire and empower other women to do the same.
02 / 03
WhAT I BELIEVE
I believe that in order to create the life we say we want, we have to be bold enough to go after it.
03 / 03
A few of my
Favorite things
Obsessed with
potato chips
Never without my
sun protection
PUT ME ON A PLANE TO
new york
BRINGS ME JOY
cooking for my loved ones
ALL ABOUT
gratitude
NOT ABOUT
excuses or regrets
order me
anything w/ mezcal!
self care is
skincare, midfulness, purposeful rest