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May 6, 2024

Hi, I'm Elsie!

I help ambitious women elevate their life by empowering them with boldness and confidence to live a life they love.



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Silencing Your Inner Critic

Elsie from THE BOLD MIRROR smiling and embracing the fact that mindset matters.

In the journey towards achieving our goals, one crucial factor often determines whether we succeed or fail – our mindset. Are you ready to start cultivating an unstoppable mindset? If so, I’ve got a surprise for you. Keep reading!

Mindset matters, especially for women navigating a world of challenges and opportunities, because it serves as the compass guiding us through life’s complexities. In a world where gender biases, societal expectations, and self-doubt can often cloud our path, mindset becomes our strongest friend. It empowers us to believe in our worth, capabilities, and potential, allowing us to dream big and pursue our goals with unwavering determination. 

With the right mindset, we can overcome obstacles, defy expectations, and carve out our own paths to success and fulfillment. It’s not just about what we achieve, but how we perceive ourselves and our place in the world that truly matters. Mindset matters because it shapes our reality, and for us women, it’s the key to unlocking a future filled with endless possibilities. 

Mindset Matters

Having the right mindset is crucial when it comes to reaching our goals. It’s like the fuel that keeps us going. How we think about challenges and opportunities affects everything – our attitude, actions, and ultimately, whether we succeed. 

With a positive mindset, we believe in our ability to learn, adapt, and bounce back from setbacks. We’re not afraid to fail because we see it as part of the journey to success. On the flip side, a negative mindset holds us back, making us doubt ourselves and fear failure.

By embracing a positive and empowered mindset, we unlock our full potential and open doors to incredible achievements. So, yes, when it comes to reaching our goals, mindset matters and is everything. 

Think about it like this – if we go into something thinking we can’t do it, chances are, we won’t. But if we approach it with the mindset that we can learn and grow along the way, well, suddenly, anything feels possible. 

Growth Mindset

Having a growth mindset matters because it’s the key that unlocks our potential and drives us toward success. With a growth mindset, we believe that our abilities and intelligence can be developed through dedication and hard work. 

This perspective allows us to embrace challenges, learn from criticism, and persist in the face of setbacks. Rather than viewing failure as a reflection of our abilities, we see it as an opportunity for growth and improvement. 

A growth mindset empowers us to take risks, explore new opportunities, and continually evolve into our best selves. Ultimately, it’s not just about what we achieve, but the mindset we cultivate along the way that shapes our journey and defines our success.

I’ve found that embracing a growth mindset has been very empowering. It’s like giving ourselves permission to break free from those self-imposed limits and tap into all the amazing potential we have inside. And let me tell you, once you start believing in yourself like that, there’s no stopping you.

Positive Affirmations

Positive affirmations matter because they have the power to reshape our thoughts and beliefs, ultimately transforming our mindset. By repeating affirmations that reinforce positive traits, attitudes, and beliefs about ourselves, we begin to internalize these messages and replace negative self-talk with empowering narratives. 

Positive affirmations act as a daily reminder of our worth, potential, and ability to overcome obstacles. They help us cultivate self-confidence, resilience, and a sense of purpose, guiding us toward a more optimistic and empowered way of thinking. Over time, these affirmations create a ripple effect, influencing our behaviors, attitudes, and ultimately, our outcomes. 

Now, I get it – self-doubt is real. That little voice in our heads that says we’re not good enough, or that we don’t deserve success? Yes, I’ve had plenty of conversations with that voice myself. But here’s the thing, our mindset matters here too. We have the power to change those negative thoughts into positive affirmations, ones that lift us up instead of letting that negative voice tear us down.

In essence, positive affirmations are like nourishment for the mind, fueling our journey towards greater self-love, acceptance, and fulfillment.


Maintaining a positive mindset relies heavily on resilience because it’s what empowers us to bounce back from setbacks and adversity with strength and determination. 

In the face of challenges, setbacks, and failures, resilience enables us to remain optimistic and focused on our goals, rather than becoming disheartened or discouraged. It’s about recognizing that setbacks are a natural part of life and viewing them as opportunities for growth and learning, rather than insurmountable obstacles. 

Resilience helps us to persevere in the face of adversity, to keep moving forward even when the going gets tough, and to emerge from difficult situations stronger and more resilient than before. 

And you know what also makes resilience great? When we start seeing obstacles as opportunities instead of roadblocks, suddenly, the whole game changes. Every setback becomes a chance to learn and grow stronger, to get one step closer to our goals. It’s all about resilience – bouncing back from whatever life throws our way and coming back even stronger than before.


Ultimately, a positive mindset empowers us to navigate life’s ups and downs with grace, courage, and unwavering optimism.

So, my friend, here’s the bottom line – you’ve got so much potential inside of you, just waiting to be released. And it all starts with you realizing that your mindset matters. 

Believe in yourself, embrace your abilities, and go after your dreams with everything you’ve got. Because when it comes down to it, mindset matters more than you realize. 


You’ve just heard me go on and on about why mindset matters, and I hope you’re feeling as inspired as I am right now. But you know what? Inspiration is just the first step.

As promised I have a surprise for you. I’ve put together a free resource to help you get started on this incredible mindset journey. Whether you’re looking for guidance, inspiration, or that little nudge to keep pushing you forward, I have you covered. I’ve created a free resource packed with affirmations, prompts, and the encouragement you need to transform your mindset.

Are you ready to unlock the power of positivity? Head over to [20 Affirmations] to start transforming your mindset today – one affirmation at a time. 

P.S. And, while you’re at it, why not dive into some further reading? I’ve handpicked four bestselling books on mindset that have made a huge impact in my own life. I know they’ll do the same for you!

  • Mindset: The New Psychology of Success” by Carol S. Dweck – In this groundbreaking book, psychologist Carol S. Dweck explores the concept of mindset and its impact on achievement and success. Drawing on decades of research, Dweck reveals the power of having a growth mindset versus a fixed mindset. He offers practical strategies for cultivating a mindset that promotes lifelong learning and resilience.
  • Grit: The Power of Passion and Perseverance” by Angela Duckworth – In “Grit,” Angela Duckworth examines the role of perseverance and passion in achieving long-term goals. Drawing on her own research and experiences, Duckworth argues that grit – a combination of passion and perseverance – is a stronger predictor of success than talent alone. Through inspiring stories and actionable insights, she shows readers how to develop grit and thrive in the face of adversity.
  • The Power of Now: A Guide to Spiritual Enlightenment” by Eckhart Tolle – While not solely focused on mindset in the traditional sense, “The Power of Now” by Eckhart Tolle offers profound insights into the nature of consciousness and the power of present-moment awareness. Tolle teaches readers how to quiet the chatter of the mind, let go of negative thought patterns, and experience inner peace and fulfillment. By learning to live in the present moment, readers can cultivate a mindset that is free from fear and anxiety.
  • You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life” by Jen Sincero – In this witty and irreverent self-help book, Jen Sincero shares her own personal journey of transformation and offers practical advice for overcoming self-doubt and embracing one’s inner badassery. Through humor and relatable anecdotes, Sincero inspires readers to let go of limiting beliefs, take bold action towards their goals, and live life with confidence and authenticity.


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About Me • About Me • About Me •


About elsie

I'm a morning person, an eternal optimist, and truly believe that as long as you’re willing to roll up your sleeves, put in the work, and go for it - you can experience, transform, and achieve anything you want for yourself and your life.

The Purpose


Seeking clarity and purpose in life? This step-by-step workbook is designed to help you uncover your life's true purpose and create meaningful change in your life. Start your transformative journey today!

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